On the road last week visiting friends down south, we needed “brunch” one morning and happened upon a little doughnut shop on the corner.
Donut Island: it had everything we needed: coffee, juice for the kids, a breakfast sandwich, and of course, doughnuts.
It also offered stuff we didn’t need, but someone else would, no doubt: simple groceries, smoothies, notary services, lottery.
The place was being looked after at the time by a couple of ladies and a gentleman. Nice enough folks.
This all got me thinking about small business, providing things people want and/or need, being your own boss. Bottom Line, a good idea is only a start: hustle, focus, perseverance – are also tenets of running your own enterprise.
I got to thinking too about the parallels with a favorite doughnut spot at home, Bernal Donuts. The folks that run that place work hard to keep it going. And it’s their thing.
Simple products offered with a smile, something a little different. Humble, hard-working, honest, GOOD. That’s the way to be. Those doughnut shops are a perfect metaphor. In business, in life.
